Does your digital banking meet customer expectations?

Does its ROI meet yours?

For a custom action plan to optimize customer experience while improving ROI, schedule a Fintech Labs evaluation today. We’ll analyze your digital channels across our 400-point banking UX matrix and tell you how to achieve the biggest digital bang for your analog bucks.

The formula for improved digital account opening & onboarding

Download our FREE checklist, 100 Improvements for Digital Account Opening & Onboarding

Optimizing digital account opening and onboarding can provide an ROI of 100% or more.

Hey banks & credit unions!

Prove to your customers, employees and community that you offer world-class digital banking.

Attain a passing score on our 400-point digital banking audit and display the BUX Certified logo on your website and mobile app. Only five financial institutions will be certified in 2018. Make sure you are one of them.

Online and mobile channels continue to grow in importance. But how do you know if your digital channels are effective?


For a decade, Fintech Labs has helped banks, credit unions, and other financial services companies improve digital banking ROI through better service offerings, more straightforward user interfaces (UI), and best-in-class customer experience (UX/CX).




Our team, each with at least 15 years of digital banking experience, will conduct an in-depth look at your digital channels to identify customer experience strengths and weaknesses. But we don’t stop at merely identifying gaps, we provide custom advice on how to fix them in a cost-effective manner.


Our clients include financial institutions around the globe, both large banks and smaller community banks and credit unions.

Fintech Labs BLOG

Provides insights on digital banking UX, CX, UI and general fintech innovations.

Providing UX Insights to Stay Ahead

We have studied thousands of banking, lending and personal finance sites and performed custom analyses for financial institutions, both large and small. We look forward to helping you. Request a proposal today!


Core banking areas compared and scored against our proprietary customer experience framework


400+ digital contact points reviewed for customer experience effectiveness


Key takeaways summarized and prioritized

Comprehensive Analysis Includes:

Comprehensive analysis is more than 100 pages in length along with a custom PowerPoint executive summary.
Each analysis is custom-tailored to your needs.

Request A Free Proposal


At a glance, see strengths, weaknesses and gaps to the ideal user experience.


Explains how to optimize your website and mobile offerings to align with the best practices at other financial institutions.

Years of Experience

100+ Key Touchpoints Reviewed



Our clients include some of the leading financial institutions around the globe.

Top U.S. Digital Banks for Small Businesses

The first pure-play digital bank Security First Network Bank (SFNB) launched in 1995, just a year after But unlike ecommerce, digital-only banking was slow to catch on. The legacy players held onto their market share by providing digital services that were...

Student Banking UX: BankMobile Passport Program Encourages Digital Banking + Academic Achievement

Consumers love games of chance, discounts, and limited-time promos (e.g., Black Friday). Financial institutions are in an enviable position to profit from this consumer behavior by gamifying debit/credit cards and mobile app usage. While MasterCard and Visa have run...

Checking Profits: Snagging the Paycheck Direct Deposit

There is little dispute that the primary financial relationship follows the paycheck. If you can snag the weekly/biweekly direct deposit, you have a very sticky customer. You have to really let them down to lose them at that point. Traditionally, banks have dangled...
Wells Fargo Greenhouse termination email

Wells Fargo’s Greenhouse has UX issues to overcome ahead of national rollout

Wells Fargo announced its Greenhouse mobile bank/app in late 2017 (press release). The bank began limited trials a year later and is expected to make it available nationwide by the end of this year. It's similar to Chase's ill-fated Finn, in that it's trying to be a...

UX Tips: U.S. Bank Offers Option to Show Password at Login

For much of the Internet era, users had no way to check their password data entry before hitting login. A few companies, notably Apple, were the exception. Fast-forward to 2019. Many secure sites now offer an option to see your password before logging in. It's an...

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