Does your digital banking meet customer expectations?

Does its ROI meet yours?

For a custom action plan to optimize customer experience while improving ROI, schedule a Fintech Labs evaluation today. We’ll analyze your digital channels across our 400-point banking UX matrix and tell you how to achieve the biggest digital bang for your analog bucks.

The formula for improved digital account opening & onboarding

Download our FREE checklist, 100 Improvements for Digital Account Opening & Onboarding

Optimizing digital account opening and onboarding can provide an ROI of 100% or more.

Hey banks & credit unions!

Prove to your customers, employees and community that you offer world-class digital banking.

Attain a passing score on our 400-point digital banking audit and display the BUX Certified logo on your website and mobile app. Only five financial institutions will be certified in 2018. Make sure you are one of them.

Online and mobile channels continue to grow in importance. But how do you know if your digital channels are effective?


For a decade, Fintech Labs has helped banks, credit unions, and other financial services companies improve digital banking ROI through better service offerings, more straightforward user interfaces (UI), and best-in-class customer experience (UX/CX).




Our team, each with at least 15 years of digital banking experience, will conduct an in-depth look at your digital channels to identify customer experience strengths and weaknesses. But we don’t stop at merely identifying gaps, we provide custom advice on how to fix them in a cost-effective manner.


Our clients include financial institutions around the globe, both large banks and smaller community banks and credit unions.

Fintech Labs BLOG

Provides insights on digital banking UX, CX, UI and general fintech innovations.

Providing UX Insights to Stay Ahead

We have studied thousands of banking, lending and personal finance sites and performed custom analyses for financial institutions, both large and small. We look forward to helping you. Request a proposal today!


Core banking areas compared and scored against our proprietary customer experience framework


400+ digital contact points reviewed for customer experience effectiveness


Key takeaways summarized and prioritized

Comprehensive Analysis Includes:

Comprehensive analysis is more than 100 pages in length along with a custom PowerPoint executive summary.
Each analysis is custom-tailored to your needs.

Request A Free Proposal


At a glance, see strengths, weaknesses and gaps to the ideal user experience.


Explains how to optimize your website and mobile offerings to align with the best practices at other financial institutions.

Years of Experience

100+ Key Touchpoints Reviewed



Our clients include some of the leading financial institutions around the globe.

Fast Company Recognizes 9 Financial Companies in its Design Competition

Fast Company named 398 winners and honorees in its annual Innovation by Design competition across all industries. A panel of expert judges chose the winners from among 3,000 applicants. As you can imagine, financial services are not generally at the forefront of...

Investing UX: Scalable Capital’s Time Machine

Generally, I'm against cute financial product names. Does adding "Blue Ribbon" to your checking account really help it sell better? Or does it just add a layer of noise, costing you lost business in the end? Unless you can run an A/B test to prove it one way or...

11 Ways to Improve Account Opening & Digital Onboarding Experience (UX)

Last week, we told you that we were open sourcing our 400+ UX guidelines starting with the digital account opening process. Today, we bring you a slice of those best-practice guidelines with our favorite 11: Make it easy to find your "Open an Account" button It's so...

Banking in the Age of Tokenized Assets (or Tokens are Eating the World’s Assets)

Marc Andreessen famously explained "Why software is eating the world" seven years ago in the Wall Street Journal. Along the same lines, it's becoming clear that "Security tokens are eating the world's assets" (though that doesn't have quite the same ring to it). While...

Open Banking UX Initiative

The open source movement has had a profound impact on software development. There are millions of open source codebases available on Github where its audience of 30 million developers can access, review, collaborate and build better code together. In that same spirit,...

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