Lendio first launched to the public at Finovate in May 2011 (7 minutes). 

I first met Lendio when they demo’d on stage at our fourth FinovateSpring back in 2011 (see demo above). And it’s so good to see the progress they’ve made since then.

Lendio runs a marketplace matching SMB borrowers with more than 75 SMB lenders. They support most types of debt products from commercial loans to business credit cards. The company says it has facilitated more than $12B in loans over its life ($10B was PPP lending) to more than 300,000 businesses (213,000 were PPP loans) (source: company website 4 Nov 2021).

Lendio maintains an impressive 4.7 score on TrustPilot across 17,000 reviews. And they maintain the enviable #1 slot on Google for “small business loan marketplace.” The company is on a $50M annual run rate, with 75,000 customers, according to GetLataka which would value the company in the $300M to $1B range depending on growth rates.

The company was heavily involved in the PPP program facilitating $8B in loans.

Lendio primarily markets directly to business owners online. But it also operates a unique franchise system where business loan brokers get exclusive access to a geographic market in exchange for an initial investment of $55k to $65k. There are 63 franchisees listed on the Lendio Local site. It’s not known how much volume is generated by franchisees.


  • Commercial loans
  • SBA loans
  • Credit lines
  • Equipment financing
  • Merchant cash advances
  • Commercial mortgages
  • Accounts receivable financing (factoring)
  • Credit cards


Company Vitals

FAB Score = 127
: #4 on our list of Top U.S. Digital SMB Lenders
– HQ: Salt Lake City, Utah
– Founded: 2011 (though it was originally founded in 2006 as FundingUtah).
– Raised: $109M (Crunchbase)
– Website visits: 380,000 (Sep 2021, SimilarWeb)
– Employees: 559 (Pitchbook)
– Citations: 121 (Crunchbase)
– Twitter:  14,000 followers
Linkedin: 15,500 followers
– Trustpilot:  4.7 (17,300 reviews)