Mobile UX: How to Ask for Permission to Track Location
As part of our mobile UX framework we are constantly adding new guidelines so that we can better...
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Author: Jim Bruene
Friday Fix: Trapped in a Mega Menu
During the past 4 or 5 years, there has been dramatic improvement in banking websites as the...
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Payments UX: Zelle Confuses
What is Zelle? There has been little criticism of the new Zelle-branded P2P payment service,...
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Friday Foibles: TD Bank Has Great Online Account Opening UX, Unless You Live West of the Mississippi
Last time I checked it was 2017. Why would a major bank refuse to do business with people outside...
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Email UX: The Importance of NOT Appearing Phishy
Email spam filters catch that vast majority of fraudulent email this days (Google says 99.9%), but...
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UX of Changing UI: BB&T Bank Teases Website Redesign
Site Redesign Starting on the Wrong Foot Personally, I don’t like teaser campaigns. I want...
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Navigation UX: How Many Choices are Too Many?
After years of look-alike websites from the major U.S. banks, we are seeing a divergence of layout...
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Landing Page UX: Wells Fargo’s Small Business Landing Page Delivers
Wells Fargo has 3 million small business customers (source). And given the number that go belly up...
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Marketing UX: Discover Makes it Easy to Compare Cashback Checking Against Competitors
We’ve seen many comparison tables matching a financial institution’s (usually a credit...
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UX Showcase: Rocket Mortgage
Although I find the upside-down background disconcerting (note 1), the overall messages on Quicken...
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Design Decisions: Should You Put a Mobile Screenshot on Your Homepage?
There is one big difference between established banking brands and the upstarts when it comes to...
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UI Showcase: America First Credit Union’s Navigation
If you are student of innovative financial institutions, you are probably familiar 730,000-member...
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