Category: Case Studies

The Small Businesses (SMB) Love/Hate Relationship with their Bank

Posted by Jim Bruene | Jul 20, 2022 | Case Studies, Small Business Banking, Startups

Small business owners often have a love/hate relationship with their banks and financial...

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Wells Fargo’s Greenhouse has UX issues to overcome ahead of national rollout

Posted by Jim Bruene | Jul 30, 2019 | Case Studies, Featured Startups, New Products

Wells Fargo announced its Greenhouse mobile bank/app in late 2017 (press release). The bank began...

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Security UX: Suspicious Activity Feedback Loop

Posted by Jim Bruene | Jan 24, 2018 | Case Studies, Featured Startups, Payments, UX Analysis

Digital channels are a huge help in thwarting fraudulent charges. In the old days, as recently as...

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How Star One Credit Union Became the First BUX-Certified Financial Institution in the World

Posted by Jim Bruene | Jan 11, 2018 | Case Studies, Featured Startups, UX Analysis

Star One Credit Union is in an enviable position. Its Sunnyvale location, smack dab in the heart...

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Customer Service UX: Bank of America Encourages Social Media Direct Messages

Posted by Jim Bruene | Dec 15, 2017 | Case Studies, Featured Startups, UX Analysis

Bank of America’s website and mobile apps are generally a showcase of best practices. The...

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UX Case File: Everbank’s CD Rate Table Creates More Interest

Posted by Jim Bruene | Nov 13, 2017 | Case Studies, Featured Startups, Marketing & Sales, UX Analysis

Now that most serious digital banks sport solid-looking and responsive websites, we turn our...

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