Homepage UX: Mobile Banking Discovery
Thanks to Pareto, we know 80% of your visitors are looking for just 20% of what you offer. And in...
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Author: Jim Bruene
Credit/Debit Card UX: Authorizing a New Card User
Fine-tune the User Experience (UX) With Authorizing New Card Users As financial institutions...
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Discovery UX: Making Mobile Banking Services More Visible
Mobile Banking Services Is Getting More Popular According to the Fed, mobile banking was used by...
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Navigation UX: “Download” is the New “Apply Now”
After reading CNBC’s nice, albeit puff piece (worth a read) on Starling Bank’s CEO...
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New Digital Banking Benchmarking Service Helps You Prioritize Development Efforts
Digital Banking Benchmarking We are thrilled to announce the latest addition to our services,...
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Mobile UX: How to Ask for Permission to Track Location
As part of our mobile UX framework we are constantly adding new guidelines so that we can better...
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Friday Fix: Trapped in a Mega Menu
During the past 4 or 5 years, there has been dramatic improvement in banking websites as the...
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Payments UX: Zelle Confuses
What is Zelle? There has been little criticism of the new Zelle-branded P2P payment service,...
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Friday Foibles: TD Bank Has Great Online Account Opening UX, Unless You Live West of the Mississippi
Last time I checked it was 2017. Why would a major bank refuse to do business with people outside...
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Email UX: The Importance of NOT Appearing Phishy
Email spam filters catch that vast majority of fraudulent email this days (Google says 99.9%), but...
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UX of Changing UI: BB&T Bank Teases Website Redesign
Site Redesign Starting on the Wrong Foot Personally, I don’t like teaser campaigns. I want...
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Navigation UX: How Many Choices are Too Many?
After years of look-alike websites from the major U.S. banks, we are seeing a divergence of layout...
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