Author: Jim Bruene

UX Case File: Everbank’s CD Rate Table Creates More Interest

Posted by Jim Bruene | Nov 13, 2017 | Case Studies, Featured Startups, Marketing & Sales, UX Analysis

Now that most serious digital banks sport solid-looking and responsive websites, we turn our...

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Credit Karma Does Breach Education Right (Security UX)

Posted by Jim Bruene | Nov 1, 2017 | Case Studies, Credit & charge cards, Featured Startups, UX Analysis

Remember thr Equifax breach? On the heels of the Equifax breach, we’ve had several months of...

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Chase Bank Tests Finn, a Mobile-First Brand

Posted by Jim Bruene | Oct 25, 2017 | Featured Startups, Payments, UX Analysis

Meet Finn by Chase It’s been 18 years since a big-10 US retail bank started a standalone...

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Homepage UX: Mobile Banking Discovery

Posted by Jim Bruene | Sep 20, 2017 | Featured Startups, UX Analysis

Thanks to Pareto, we know 80% of your visitors are looking for just 20% of what you offer. And in...

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Credit/Debit Card UX: Authorizing a New Card User

Posted by Jim Bruene | Aug 30, 2017 | Featured Startups, Marketing & Sales, Payments, UX Analysis

Fine-tune the User Experience (UX) With Authorizing New Card Users As financial institutions...

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Discovery UX: Making Mobile Banking Services More Visible

Posted by Jim Bruene | Aug 24, 2017 | Featured Startups, UX Analysis

Mobile Banking Services Is Getting More Popular According to the Fed, mobile banking was used by...

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Navigation UX: “Download” is the New “Apply Now”

Posted by Jim Bruene | Aug 21, 2017 | Featured Startups, Startups, UX Analysis

After reading CNBC’s nice, albeit puff piece (worth a read) on Starling Bank’s CEO...

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New Digital Banking Benchmarking Service Helps You Prioritize Development Efforts

Posted by Jim Bruene | Aug 17, 2017 | Featured Startups, UX Analysis

Digital Banking Benchmarking We are thrilled to announce the latest addition to our services,...

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Mobile UX: How to Ask for Permission to Track Location

Posted by Jim Bruene | Aug 9, 2017 | Featured Startups, UX Analysis

As part of our mobile UX framework we are constantly adding new guidelines so that we can better...

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Friday Fix: Trapped in a Mega Menu

Posted by Jim Bruene | Jul 28, 2017 | Featured Startups, UX Analysis

During the past 4 or 5 years, there has been dramatic improvement in banking websites as the...

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Payments UX: Zelle Confuses

Posted by Jim Bruene | Jul 25, 2017 | Featured Startups, Payments, UX Analysis

What is Zelle? There has been little criticism of the new Zelle-branded P2P payment service,...

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Friday Foibles: TD Bank Has Great Online Account Opening UX, Unless You Live West of the Mississippi

Posted by Jim Bruene | Jul 14, 2017 | Featured Startups, Marketing & Sales, UX Analysis

Last time I checked it was 2017. Why would a major bank refuse to do business with people outside...

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