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Friday Fix: Trapped in a Mega Menu
During the past 4 or 5 years, there has been dramatic improvement in banking websites as the responsive design movement has taken hold. Websites are much cleaner, far less cluttered, and more...
Payments UX: Zelle Confuses
What is Zelle? There has been little criticism of the new Zelle-branded P2P payment service, probably because it's been working great as a white-label solution at its bank owners for six years. But...
Friday Foibles: TD Bank Has Great Online Account Opening UX, Unless You Live West of the Mississippi
Last time I checked it was 2017. Why would a major bank refuse to do business with people outside its branch footprint? What if I was about to take a new job in Manhattan and wanted to set up an...
Email UX: The Importance of NOT Appearing Phishy
Email spam filters catch that vast majority of fraudulent email this days (Google says 99.9%), but there is still the occasional phish or three making their way through the nets. Today, I was...
UX of Changing UI: BB&T Bank Teases Website Redesign
Site Redesign Starting on the Wrong Foot Personally, I don't like teaser campaigns. I want to know the whole story right now. But I understand how it can be an effective technique for engaging...
Navigation UX: How Many Choices are Too Many?
After years of look-alike websites from the major U.S. banks, we are seeing a divergence of layout approaches. Why the new found creativity? Besides (much) bigger budgets, much of credit (or blame...
Landing Page UX: Wells Fargo’s Small Business Landing Page Delivers
Wells Fargo has 3 million small business customers (source). And given the number that go belly up every year, the bank has to work hard just to stay at the same level (even harder with this kind of...
Marketing UX: Discover Makes it Easy to Compare Cashback Checking Against Competitors
We've seen many comparison tables matching a financial institution's (usually a credit union) best checking account to the competition (usually the mega banks). But we don't recall an interactive...
UX Showcase: Rocket Mortgage
Although I find the upside-down background disconcerting (note 1), the overall messages on Quicken Loan's (QL) Rocket Mortgage homepage are excellent. Let's break it down. Screenshot 1: Above the...
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