Author: Jim Bruene

The UX at Crowdfunding Platforms

Posted by Jim Bruene | Jun 5, 2018 | Crowdfunding, Featured Startups, Investing, UX Analysis

I’ve long been a fan of crowdfunding, Really, who wouldn’t be? On paper it’s the...

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Top 10 Digital Banking UX Problems: #1 Fostering Financial Insecurity

Posted by Jim Bruene | May 1, 2018 | Featured Startups, UX Analysis

We look at bank and credit union sites every day. And generally, there is much to like these days....

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Friday Fail: Good UX Begins with Clear Choices

Posted by Jim Bruene | Apr 6, 2018 | Featured Startups, Marketing & Sales, UX Analysis

Let me start by saying that I’ve been a fan of Umpqua Bank since I saw then-CEO Ray Davis...

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Mobile UI: Don’t Ignore Mobile Banking Security Perceptions

Posted by Jim Bruene | Mar 26, 2018 | Featured Startups, UX Analysis

Is Mobile Banking Secure? Last week, I was surprised to see the Wall Street Journal run a nearly...

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Friday Fun: St. Mary Bank’s Celtics Tickets Sweepstakes

Posted by Jim Bruene | Mar 10, 2018 | Featured Startups, UX Analysis

I’m a complete sucker for online sweepstakes. I haven’t won anything since 1996 when...

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Battling Negative Perceptions of Credit Union* Tech Prowess

Posted by Jim Bruene | Mar 8, 2018 | Featured Startups, Marketing & Sales, UX Analysis

Last week I traveled to the center of the U.S. credit union universe last week, CUNA’s GAC...

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Security UX: Suspicious Activity Feedback Loop

Posted by Jim Bruene | Jan 24, 2018 | Case Studies, Featured Startups, Payments, UX Analysis

Digital channels are a huge help in thwarting fraudulent charges. In the old days, as recently as...

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How Star One Credit Union Became the First BUX-Certified Financial Institution in the World

Posted by Jim Bruene | Jan 11, 2018 | Case Studies, Featured Startups, UX Analysis

Star One Credit Union is in an enviable position. Its Sunnyvale location, smack dab in the heart...

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Customer Service UX: Bank of America Encourages Social Media Direct Messages

Posted by Jim Bruene | Dec 15, 2017 | Case Studies, Featured Startups, UX Analysis

Bank of America’s website and mobile apps are generally a showcase of best practices. The...

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UX Case File: Everbank’s CD Rate Table Creates More Interest

Posted by Jim Bruene | Nov 13, 2017 | Case Studies, Featured Startups, Marketing & Sales, UX Analysis

Now that most serious digital banks sport solid-looking and responsive websites, we turn our...

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Credit Karma Does Breach Education Right (Security UX)

Posted by Jim Bruene | Nov 1, 2017 | Case Studies, Credit & charge cards, Featured Startups, UX Analysis

Remember thr Equifax breach? On the heels of the Equifax breach, we’ve had several months of...

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Chase Bank Tests Finn, a Mobile-First Brand

Posted by Jim Bruene | Oct 25, 2017 | Featured Startups, Payments, UX Analysis

Meet Finn by Chase It’s been 18 years since a big-10 US retail bank started a standalone...

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