Category: Featured Startups

Email UX: The Importance of NOT Appearing Phishy

Posted by Jim Bruene | Jun 20, 2017 | Featured Startups, UX Analysis

Email spam filters catch that vast majority of fraudulent email this days (Google says 99.9%), but...

Read More

UX of Changing UI: BB&T Bank Teases Website Redesign

Posted by Jim Bruene | Jun 1, 2017 | Featured Startups, UX Analysis

Site Redesign Starting on the Wrong Foot Personally, I don’t like teaser campaigns. I want...

Read More

Navigation UX: How Many Choices are Too Many?

Posted by Jim Bruene | May 18, 2017 | Featured Startups, UX Analysis

After years of look-alike websites from the major U.S. banks, we are seeing a divergence of layout...

Read More

Landing Page UX: Wells Fargo’s Small Business Landing Page Delivers

Posted by Jim Bruene | May 2, 2017 | Featured Startups, Marketing & Sales, UX Analysis

Wells Fargo has 3 million small business customers (source). And given the number that go belly up...

Read More

Marketing UX: Discover Makes it Easy to Compare Cashback Checking Against Competitors

Posted by Jim Bruene | Apr 20, 2017 | Case Studies, Featured Startups, Marketing & Sales, UX Analysis

We’ve seen many comparison tables matching a financial institution’s (usually a credit...

Read More

UX Showcase: Rocket Mortgage

Posted by Jim Bruene | Mar 24, 2017 | Case Studies, Featured Startups, Lenders, Mortgage, UX Analysis

Although I find the upside-down background disconcerting (note 1), the overall messages on Quicken...

Read More

1
…
10
11
12
13

FEATURED CONFERENCE

Finovate Europe Feb 25-26, 2025

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Book Now