We usually focus on the digital-first challengers that have risen to prominence in the past 7 or 8 years. However, many small business owners still prefer to transact with a legacy player, especially if they need loan or cash deposit services. To help you determine the biggest players, here’s a list ranked by recent website traffic (monthly visits).
| Company | Website Visits (Jan ’24, millions) |
| PayPal | 341 |
| Shopify | 198 |
| Chase | 183 |
| CapitalOne | 144 |
| Wells Fargo | 116 |
| Bank of America | 104 |
| Fidelity | 95 |
| American Express | 79 |
| Citi | 75 |
| Schwab | 71 |
| Square | 59 |
| Synchrony | 55 |
| Discover | 46 |
| Navy FCU | 34 |
| US Bank | 31 |
| Vanguard | 26 |
| PNC | 25 |
| BMO | 25 |
| Truist | 21 |
| Ally Bank | 18 |
| Chime | 17 |
| CreditOne | 13 |
| TD Bank | 13 |
Source: FintechLabs, 20 March 2023 using data from SimliarWeb and SEMRush
