Author: Jim Bruene

Checking Profits: Snagging the Paycheck Direct Deposit

Posted by Jim Bruene | Aug 30, 2019 | Featured Startups, New Products

There is little dispute that the primary financial relationship follows the paycheck. If you can...

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Wells Fargo’s Greenhouse has UX issues to overcome ahead of national rollout

Posted by Jim Bruene | Jul 30, 2019 | Case Studies, Featured Startups, New Products

Wells Fargo announced its Greenhouse mobile bank/app in late 2017 (press release). The bank began...

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UX Tips: U.S. Bank Offers Option to Show Password at Login

Posted by Jim Bruene | Jul 15, 2019 | Featured Startups

For much of the Internet era, users had no way to check their password data entry before hitting...

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How Should Banks Respond to Facebook’s Libra Coin?

Posted by Jim Bruene | Jun 20, 2019 | Featured Startups

I’ve read as much as I can take for now about Facebook’s Libra crypto coin and Calibra...

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Investment CX: Kindur Simplifies Retirement Income by Converting 401(k) into “Paychecks”

Posted by Jim Bruene | May 21, 2019 | Featured Startups, Investing, New Products

Kindur has been in the fintech news lately, first when it raised $10M in December (led by...

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Banking CX: Keep Calm and Bank On

Posted by Jim Bruene | May 20, 2019 | Featured Startups, Marketing & Sales

No one visits a banking site for entertainment. Users are either there to make sure nothing bad...

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Student Loan Repayments as a Service

Posted by Jim Bruene | Apr 4, 2019 | Featured Startups, New Products, Youth finances

Yesterday, one of my favorite recent YC grads (Summer 2018) Goodly, announced its $1.6 million...

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American Express 2.0? First Look at Brex, Fintech’s Youngest Unicorn

Posted by Jim Bruene | Mar 14, 2019 | Featured Startups, New Products, Payments, Startups

Most banks wouldn’t hire a 22-year college dropout to be a teller, let alone give them...

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Credit UX: Starter Loans from Self Lender

Posted by Jim Bruene | Mar 5, 2019 | Featured Startups, New Products

Since the financial crisis in 2008, it’s been much harder for U.S. youth to obtain a credit...

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Pricing UX: Down with Fees, Up with Subscriptions

Posted by Jim Bruene | Feb 7, 2019 | Featured Startups, New Products

Most consumer banking research finds that “high fees” are one of three or four primary...

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Penalty Fee UX: Bank of the West Formalizes the OD Mulligan*

Posted by Jim Bruene | Dec 18, 2018 | Featured Startups, New Products

Many customers know they can get at least one overdraft fee waived by appealing to customer...

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Feature Friday: December Skip-a-Payment

Posted by Jim Bruene | Dec 8, 2018 | Featured Startups

I’ve always liked the (mostly) credit union tradition of allowing members to skip a loan...

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