Money and cash flow are the lifeblood of a small business. And it’s an area often overlooked by traditional online banking providers. So a number of companies have emerged during the past decade-plus to better serve SMB needs. Most providers operate on a dual revenue model which includes:
a.) monthly subscription fees to create predictable recurring revenue
b.) transaction fees to cover interchange and other variable processing costs.
We divided the payment providers into four categories:
- Charge card & expense management (see our list here)
- Bill payments and/or invoicing specialists (see below)
- Payment processors (here)
- Subscription management platforms (here)
Unlike other fintech areas, 5 of the top 6 providers are at least 14 years old. And none of the 21 listed started in the past 5 years.
Year founded:
2000 to 2009 >>> 7
2010 to 2014 >>> 6
2015 to 2019 >>> 8
2020 or later >>> 0
Challenger of the Month*
Open a business account online for international success
Multi-currency accounts, high speed international transfers, borderless cards, expense management, and online payments—all in one platform.
HQ: Singapore | Founded: 2015 | Total Funding $902M | Website visits: 1,700,000 month
More: Looking for digital banks, lenders, payment providers, insurance or digital accounting for small businesses? Check out our latest lists: SMB online lenders (33) | SMB challenger banks (12) | SMB insurers (15) | SMB charge cards/expense management (16) | Billpay & invoicing (17)| Payment processors (7) | Subscription processors (7) | SMB digital accounting/bookkeeping (21)
The FAB Score Ranking (Fintech Attention Barometer) is a proxy for the size of a private fintech company.
Top U.S. BillPay & Invoicing Startups (ranked by FAB score***)
Rank | Was | Company | FAB Score | Review | Founded | HQ | Funding ($M) | Visits (Dec ’24) |
1 | 1 | Wave Payments (HR Block) | 1245 | 16 Jan 25 | 2009 | Toronto | 80 | 6,200,000 |
2 | 3 | Bill.com | 842 | 16 Jan 25 | 2006 | SF | 496 | 3,900,000 |
3 | 4 | Airwallex | 665 | 16 Jan 25 | 2015 | Singapore | 902 | 2,500,000 |
4 | 2 | Freshbooks | 600 | 16 Jan 25 | 2003 | Toronto | 330 | 2,600,000 |
5 | 5 | Tipalti | 371 | 16 Jan 25 | 2010 | SF | 715 | 1,100,000 |
6 | 6 | AvidExchange | 258 | 16 Jan 25 | 2000 | Charlotte, NC | 1760 | 110,000 |
7 | 7 | Melio | 244 | 16 Jan 25 | 2018 | NYC | 654 | 470,000 |
8 | 8 | Vcita | 103 | 16 Jan 25 | 2010 | Seattle | 15 | 530,000 |
9 | 10 | Stampli | 87 | 16 Jan 25 | 2015 | SF | 147 | 220,000 |
10 | 9 | Bonsai | 81 | 16 Jan 25 | 2016 | SF | 0 | 400,000 |
11 | 13 | Autobooks | 49 | 16 Jan 25 | 2015 | Detroit | 97.8 | 86,000 |
12 | 11 | Plastiq | 45 | 16 Jan 25 | 2012 | SF | 142 | 140,000 |
13(t) | 11 | BillerGenie | 41 | 16 Jan 25 | 2018 | Miami | 9.5 | 170,000 |
13(t) | 18 | Onlinecheckwriter | 41 | 16 Jan 25 | 2008 | SF | 2.7 | 240,000 |
15 | 14 | PaySimple | 40 | 16 Jan 25 | 2006 | Denver | 145 | 140,000 |
16 | 16 | Plooto | 39 | 16 Jan 25 | 2015 | Toronto | 26 | 140,000 |
17 | 15 | Emburse (ChromeRiver≥) | 29 | 16 Jan 25 | 2014 | LA | 0.1 | 150,000 |
18 | 19 | InvoiceNinja | 27 | 16 Jan 25 | 2014 | Hefa, Israel | 0 | 140,000 |
19 | 17 | Invoice2go (Bill.com) | 24 | 16 Jan 25 | 2002 | SF | 60 | 140,000 |
20 | 20 | Routable | 14 | 16 Jan 25 | 2017 | Seattle | 46 | 25,000 |
21 | 21 | Beanworks | 0 | 16 Jan 25 | 2012 | Vancouver | 12 | 7,300 |
Source: FintechLabs, 16 Jan 2025 using data from Crunchbase, SimilarWeb, SEMrush, Pitchbook, Linkedin
* FintechLabs receives advertising and/or affiliate revenue from the company
**Rank on 16 Aug 2024
***As nerds do, we are developing a proprietary score measuring the adoption of digital financial services at private companies that do not release traditional metrics (# customers, deposits, AUM, etc). We call it the FAB score, standing for Fintech Attention Barometer. The score uses money raised, valuation and website traffic as a proxy for company size and velocity of growth. It’s a work in progress, so expect changes down the road.
****Funding is the amount invested into the company as either equity or debt.
Challenger Billpay & Invoicing Suppliers in the United States
1. Wave (acquired by H&R Block)
FAB Score = 1,245 (down 200 since Sep ’24)
– HQ: Toronto
– Founded: 2009
– Raised $79.8M (Crunchbase)
– Exit: Acquired by H&R Block for US$400M in June 2019
– Website visits: 6.2M (Dec 2024; SimilarWeb)
– Employees: 308 (Pitchbook, down 59 since Sep, up 5 since Jan ’24, up 4 since Aug ’23, down 31 from Mar ’23)
– Articles: 339 (Crunchbase)
– Linkedin: 19,000 followers (309 employees, up 4 since Sep, up 9 since Jan ’24, up 6 since Aug ’23, up 4 since Mar ’23)
– iOS rating: 4.4 (6,100 reviews, up 100 since Sep)
– Rating: 4.4 ( 1,650 reviews per Software Advice, up 50 since Sep ’24).
2. Bill.com (see also #13 Invoice2Go)
FAB Score = 842 (down 120)
– HQ: San Francisco Bay Area
– Founded: 2006
– Raised $496M including $216M in its Dec 2019 IPO (Crunchbase)
– Annual revenue (TTM): $1.2B (Yahoo)
– Market Cap: $5.1B (NYSE:BILL 15 Aug ’24) down $3.3B since 30 Jan ’24; down $6.7B since 29 Aug 2023, down $3.1B since 24 April 2023
– Website visits: 3.9M (Dec 2024; SimilarWeb)
– Employees: 2,190 (Pitchbook), down 430 since Jan ’24, down 180 from Aug ’23
– Articles: 243 (Crunchbase)
– Linkedin: 61,000 followers (3,180 employees, up 190 since Sep, up 250 since Jan ’24, up 230 since Aug ’23)
– iOS rating: 4.9 (47,300 reviews, unchanged since Sep ’24)
– Capterra: 4.2 (528 reviews, up 14 since Sep ’24)
3. Airwallex
FAB Score = 665 (up 130)
– HQ: Singapore
– Founded: 2015
– Raised: $902M including $100M in 2022 (Crunchbase)
– Website visits: 2.5M (Dec ’24, SimilarWeb)
– Employees: 1,600 (Pitchbook, up 100 since Sep)
– Linkedin: 95,000 followers (1,610 employees, up 240 since Sep)
– Article citations: 306 (Crunchbase)
4. Freshbooks
FAB Score = 600 (down 140)
– HQ: Toronto
– Founded: 2003
– Raised $332M including $131M in 2021 and $125M in 2022 (Crunchbase)
– Website visits: 2.6M (Dec 2024; SimilarWeb)
– Employees: 571 (Pitchbook)
– Articles: 650 (Crunchbase)
– Linkedin: 88,00 followers (481 employees, down 107 since Sep, down 136 since Jan ’24, down 183 since Aug ’23, down 217 since Mar ’23)
– iOS rating: 4.7 (10,900 reviews, unchanged since Sep.)
– SoftwareAdvice rating: 4.5 ( 4,480 reviews, up 60 since Sep ’24)
5. Tipalti
FAB Score = 371(down 40)
– HQ: San Francisco
– Founded: 2010
– Raised $715M including $150M (debt) in May 2023 & $270M in 2021 (Crunchbase)
– Valuation: $8.3B (based on Dec 2021 round)
– Website visits: 1.1M (Dec 2024; SimilarWeb)
– Employees: 1,310 (Pitchbook), up 70 since Sep, up 260 since Jan ’24, up 200 since Aug ’23, up 184 since April ’23
– Articles: 232 (Crunchbase)
– Linkedin: 49,000 followers (1,320 employees, up 40 since Sep, up 210 since Jan ’24, up 286 since Aug. ’23, up 310 since April ’23)
– G2 rating: 4.5 (206 reviews, unchanged since Sep)
6. AvidXchange
FAB Score = 258 (up 2)
– HQ: Charlotte, NC
– Founded: 2000
– Raised: $1.8B including $660M was in 2021 (Crunchbase)
– Market cap: $1.7B (15 Apr 2024), down $600M since 30 Jan ’24, down $400M since 29 Aug ’23, up $200M since 24 April ’23; NASDAQ: AVDX
– Annual revenue: $413M (TTM) (Yahoo), up $50M since Jan ’24
– Website visits: 110,000 (Dec 2024; SimilarWeb)
– Employees: 1,600 (Pitchbook), unchanged since Nov 2022
– Articles: 151 (Crunchbase)
– Linkedin: 49,000 followers (1,730 employees, down 20 since Sep, up 90 since Jan ’24, up 90 since Aug ’23, up 193 since April ’23)
– G2 review: 4.3 (262 reviews, up 5 since Sep ’24)
7. Melio
FAB Score = 244 (up 82)
– HQ: NYC
– Founded: 2018
– Raised $654M including $150M in 2024, $360M in 2021 (Crunchbase)
– Website visits: 470,000 (Dec. 2024; SimilarWeb)
– Employees: 625 employees (Pitchbook), up 7 since Sep, down 7 since Jan ’24, up 23 since Aug ’23, up 28 since April ’23)
– Articles: 83 (Crunchbase)
– Linkedin: 31,000 followers (625 employees, up 11 since Sep, down 21 since Jan ’24, down 19 from Aug ’23, up 28 since April ’23)
– Capterra rating: 4.2 (383 reviews, up 7 since Sep ’24)
8. Vcita
FAB Score = 103 (down 2)
– HQ: Seattle area (Bellevue)
– Founded: 2010
– Raised $15M prior to 2021 (Crunchbase)
– Website visits: 530,000 (Dec ’24; SimilarWeb)
– Employees: 200 (Pitchbook), unchanged since Aug ’23, up 28 since April ’23
– Articles: 51 (Crunchbase)
– Linkedin: 13,000 followers (185 employees, up 1 since Sep, up 5 since Jan ’24, down 6 since Aug ’23, up 11 since April ’23)
– iOS rating: 3.5 (100 reviews, up 2 since Sep ’24)
– Software Advice rating: 4.5 (275 reviews, up 18 since Sep ’24)
9. Stampli
FAB Score = 87 (up 6)
– HQ: San Francisco Bay Area (Mountain View)
– Founded: 2015
– Raised $147M including $61M in 2023 and $50M in 2021 (Crunchbase)
– Website visits: 220,000 (Dec ’24; SimilarWeb)
– Employees: 307 (Pitchbook), up 7 since Sep, up 42 since Jan. ’24, up 90 since Aug ’23, up 93 since Nov ’22
– Articles: 76 (Crunchbase)
– LinkedIn: 9,000 followers (312 employees, up 15 since Sep, up 37 since Jan ’24, up 67 since Aug ’23, up 92 since April ’23)
– G2 rating: 4.6 (1,370 reviews, up 80 since Sep ’24)
10. Bonsai
FAB Score = 81 (down 16)
– HQ: San Francisco
– Founded: 2016
– Raised: $120,000 in 2016 (Crunchbase)
– Website traffic: 400,000 (Dec ’24, SimilarWeb)
– Employees: 57 (Pitchbook), up 7 since Sep, up 7 since Jan ’24, up 8 since Aug ’23, up 23 since April ’23
– Articles: 9 (Crunchbase)
– LinkedIn followers: 5,000 (53 employees, up 1 since Sep, up 5 since Jan ’24, up 5 since Aug ’23, up 21 since April ’23)
– Trustpilot score: 4.1 (457 reviews, up 12 since Sep ’24)
11. Autobooks
FAB Score = 49 (down 1)
– Founded: 2015
– HQ: Detroit, Michigan
– Raised: $97.8M including $25M in 2021 & $50M in 2022 (Crunchbase)
– Website visits: 86,000 (Dec ’24; SimilarWeb)
– Employees: 86 (Pitchbook), down 6 since Jan ’24, down 6 since Aug ’23, down 54 since April ’23
– Articles: 34 (Crunchbase)
– Linkedin: 5,000 (86 employees, up 1 since Sep, down 5 from Jan ’24, down 6 from Aug ’23, down 13 since April ’23)
– FeaturedCustomers: 4.8 (900 reviews, up 115 since Sep)
12. Plastiq (acquired by Priority, Aug 2023)
Fab score = 45 (down 6)
– Founded: 2012
– HQ: San Francisco
– Raised: $142 million including $75M in 2020 (Crunchbase)
– Website visits: 140,000 (Dec ’24; SimilarWeb)
– Employees: 103 (Pitchbook), unchanged since Aug ’23, down 60 since April ’23
– Articles: 69 (Crunchbase)
– Linkedin: 6,000 followers (58 employees, down 3 since Sep, down 24 since Jan ’24, down 44 since Aug ’23, down 75 since April ’23)
– Trustpilot: 3.1 (952 reviews, down 1 since Sep)
13 (tie). BillerGenie
FAB Score = 41 (down 10)
– Founded: 2018
– HQ: Miami
– Funding: $9.5M including $6M in 2022 (Crunchbase)
– Articles: 19 (Crunchbase)
– Website visits: 170,000 (Dec ’24, SimilarWeb)
– Employees: 50 (Pitchbook), up 8 since Sep, up 10 since Jan ’24, up 10 since Aug ’23
– Linkedin: 8,000 followers (51 employees, up 5 since Sep, up 13 since Jan. ’24, up 14 since Aug ’23)
13 (tie). Online Check Writer
FAB score = 41 (up 6)
– Founded: 2008
– HQ: San Francisco
– Raised: $2.7M prior to 2020 (Crunchbase)
– Website visits: 240,000 (Dec ’24; SimilarWeb)
– Employees: 134 (Pitchbook), up 1 since Sep, up 1 since Jan ’24, up 2 since Aug ’23
– Articles: 51 (Crunchbase)
– Linkedin: 33,000 followers (136 employees, up 2 since Sep, up 6 since Jan. ’24, up 7 since Aug ’23, up 23 since April ’23)
– Trustpilot: 4.3 (1,620 reviews, unchanged since Sep ’24)
15. PaySimple (division of EverCommerce)
FAB Score = 40 (down 8)
– HQ: Denver, Colorado
– Founded: 2006
– Raised $145M prior to 2021 (Crunchbase)
– Website visits: 140,000 (Dec ’24; SimilarWeb)
– Employees: 83 (Linkedin), down 8 since Nov 2022
– Articles: 45 (Crunchbase)
– Linkedin: 4,000 followers (67 employees, down 4 since Sep, down 7 since Jan ’24, down 17 since Aug ’23, down 16 since April ’23)
– iOS rating: 4.5 (note: only 2 reviews)
– Capterra rating: 4.5 (299 reviews, up 1 since Sep ’24)
16. Plooto
FAB Score = 39 (up 2)
– HQ: Toronto
– Founded: 2015
– Raised $26M including $20M in 2022 (Crunchbase)
– Articles: 33 (Crunchbase)
– Website visits: 140,000 (SimilarWeb, Dec ’24)
– Employees: 130 (Pitchbook)
– Linkedin: 8,000 followers (116 employees, down 1 since Sep.)
17. Emburse (acquired by Chrome River in 2019; Chrome River merged with Certify in 2019)
FAB Score = 29 (down 10)
Founded: 2014
HQ: LA
Funding: $120,000 in 2016 (Crunchbase)
Website visits: 150,000 (Dec ’24, SimilarWeb)
Employees: 1,000 (Pitchbook), unchanged since Aug ’23
Articles: 67
LinkedIn: 31,000 followers (808 employees, down 44 since Sep, down 138 since Jan. ’24, down 144 since August ’23)
18. InvoiceNinja
FAB Score = 27 (up 6)
– HQ: Hefa, Israel
– Founded: 2014
– Raised Unknown (Crunchbase)
– Website visits: 140,000 (Dec ’24; SimilarWeb)
– Employees: 4 (Linkedin)
– Articles: 19 (Crunchbase)
– Linkedin: 490 followers (5 employees, unchanged since Aug ’23)
– iOS rating: 4.9 (78 reviews, up 9 since Sep)
– Software Advice rating: 4.7 (164 reviews, up 1 since Sep)
19. Invoice2Go (acquired by Bill.com)
FAB Score = 24 (down 12)
– HQ: San Francisco
– Founded: 2002
– Raised $60M prior to 2021 (Crunchbase)
– Exit: Acquired by Bill.com for $625M in July 2021
– Website visits: 140,000 (Dec ’24; SimilarWeb)
– Employees: 106 (Pitchbook), unchanged since April ’23
– Articles: 92 (Crunchbase)
– Linkedin: 9,000 followers (13 employees, down 6 since Sep, down 11 since Jan ’24, down 31 since Aug ’23, down 38 since April ’23)
– iOS rating: 4.8 (50,300 reviews, up 1,800 since Sep)
– Capterra rating: 4.3 (251 reviews, up 8 since Sep)
20. Routable
FAB Score = 14 (up 1)
– HQ: Seattle
– Founded: 2017
– Raised $46.5M including $30M in 2021 (Crunchbase)
– Website visits: 25,000 (Dec ’24; SimilarWeb)
– Employees: 81 (Pitchbook), down 19 since Sep, down 38 since Jan ’24, down 48 since Aug ’23
– Articles: 11 (Crunchbase)
– Linkedin: 10,000 followers (80 employees, down 5 since Sep, down 30 since Jan ’24, down 38 since Aug ’23, down 54 since April ’23)
– FeaturedCustomers rating: 4.8 (763 reviews, up 107 since Sep ’24)
21. Beanworks (acquired by Quadient, March 2021)
FAB Score = 0 (down 1)
– Founded: 2012
– HQ: Vancouver, Canada
– Funding: $12.3M in 2017 and 2018 (Crunchbase)
– Website visits: 7,300 (Dec ’24, SimilarWeb)
– Articles: 19 (Crunchbase)
– Employees: 90 (Pitchbook), unchanged since Aug 2023
– Linkedin: 10,000 followers (109 employees, down 6 since Sep, down 20 since Jan ’24, down 24 since Aug ’23)