Tag: Homepage Design

UX of Changing UI: BB&T Bank Teases Website Redesign

Posted by Jim Bruene | Jun 1, 2017 | Featured Startups, UX Analysis

Site Redesign Starting on the Wrong Foot Personally, I don’t like teaser campaigns. I want...

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Navigation UX: How Many Choices are Too Many?

Posted by Jim Bruene | May 18, 2017 | Featured Startups, UX Analysis

After years of look-alike websites from the major U.S. banks, we are seeing a divergence of layout...

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UX Showcase: Rocket Mortgage

Posted by Jim Bruene | Mar 24, 2017 | Case Studies, Featured Startups, Lenders, Mortgage, UX Analysis

Although I find the upside-down background disconcerting (note 1), the overall messages on Quicken...

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Design Decisions: Should You Put a Mobile Screenshot on Your Homepage?

Posted by Jim Bruene | Mar 16, 2017 | Featured Startups, Startups, UX Analysis

There is one big difference between established banking brands and the upstarts when it comes to...

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UI Showcase: America First Credit Union’s Navigation

Posted by Jim Bruene | Mar 13, 2017 | Case Studies, Featured Startups, UX Analysis

If you are student of innovative financial institutions, you are probably familiar 730,000-member...

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UX Fail: USAA Homepage Has Non-Clickable “Links”

Posted by Jim Bruene | Feb 28, 2017 | Featured Startups, UX Analysis

I have long been inspired by USAA’s innovation, mission, and execution. And have not written...

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