Digital Banking Benchmarking
We are thrilled to announce the latest addition to our services, Digital Banking Benchmarking. Clients have been asking for it for years and we are excited to finally be able to show you exactly how you stack up against the big United States financial brands.
Our initial effort focuses on an area that needs special attention: mobile banking. Mobile has come a long way, but it’s still 4 or 5 years behind the desktop experience. But look for mobile to make up that ground (and then some) during the next few years.
To see how you are doing against the big brands, we’ll first score your bank or credit union app against our proprietary 137-point UX matrix. Then we’ll compare your scorecard to that of seven banks: Bank of America, Capital One, Chase, Citibank, US Bank, USAA and Wells Fargo; two major card issuers: American Express and Discover; and payments provider PayPal.
If you are looking to validate your digital roadmap or better troubleshoot your existing user experience, we have a few openings for new projects this fall. Contact us through the button in the upper right or email jim@fintechlabs.com.
About Banking UX (BUX) Advisors
We’ve been providing UX/UI analysis to banks, credit unions, and fintech clients since 1999. We started as an adjunct to our Online Banking Report newsletter, then in 2017 we rebooted as BankingUX (BUX) Advisors focused exclusively on the digital banking customer experience. We poke and prod at every link and label to ensure users can complete tasks with the least amount of friction. Each area is compared to best-in-class peer examples and scored against our proprietary UX framework of more than 500 best-practice guidelines. A custom action plan is provided so you can easily prioritize the areas for improvement.
