We’ve been obsessed with new fintech products since before the term was invented. This constantly updated article tracks the biggest and most important new products released worldwide by financial technology companies, along with banks, credit unions, investment advisors, insurance companies, credit card issuers and payment providers. We’ll also link to important demos, podcasts and YouTube videos. And since we can’t resist a good metric, vanity or otherwise, we’ll include customer, dollar or other significant milestones. However, we’ll refrain from listing funding rounds since they are covered widely online.
Table: The Best Fintech Product Launches of 2025 & 2024
| Summary | Company | Date | Product | Sector | Source | Market/HQ |
| Ramp launches treasury management product paying 2.5% | Ramp | 22 Jan 2025 | Banking | SMB | Techcrunch | USA |
| Resona Bank launches home buying helper powered by Fujitsu | Resona Bank | 15 Jan 2025 | Lending | Mortgage | Fujitsu | Japan |
| Standard Charter Bank launches crypto services | Standard Charter | 9 Jan 2025 | Crypto | Consumer | Paypers | Europe |
| Atom Bank launches new savings account wiith higher rate for zero withdrawals | Atom Bank | 29 Nov 2024 | Banking | Consumer | Business Durham | UK |
| Nubank launches mobile phone service, Nuphone | Nubank | 29 Oct 2024 | Ancillary | Consumer | NuBank | Brazil |
| Citi introduces, Citi Digital Bill, a digital trade receivable finance service | Citibank | 28 Oct 2024 | Lending | SMB | Finextra | USA, UK |
| Lloyds launches Linkpay, a QR code direct payments service | Lloyds | 25 Oct 2024 | Payments | Consumer | Finextra | UK |
| Santander launches its digital brand, Openbank, in the United States | Santander | 24 Oct 2024 | Banking | Consumer | Fintech Magazine | USA |
| Klarna launches BNPL gift card store | Klarna | 24 Oct 2024 | Lending | Consumer | Finextra | UK |
| Monzo launches SMB subscription spend management service | Monzo | 18 Oct 2024 | Banking | SMB | Paypers | UK |
| Metro Bank launches SMB invoicing solution powered by BankFI | Metro Bank | 18 Oct 2024 | Banking | SMB | Paypers | UK |
| OCBC launches Disney co-brand in SE Asia | OCBC | 15 Oct 2024 | Banking | Consumer | Fintech News Network | SE Asia |
| BofA launches new youth banking product for the under-16 crowd | Bank of America | 26 Sep 2024 | Banking | Consumer | Banking Dive | USA |
| US Bank debuts Bank Smartly, a tiered cash-back card tied to deposit balances | U.S. Bank | 25 Sep 2024 | Payments | Consumer | Financial Brand | USA |
| Apple launches “Tap to Cash” peer to peer funds transfer | Apple | 17 Sep 2024 | Payments | Consumer | NFCW | USA |
| Saudi National Bank launches NEO, a new digital brand | Saudi National Bank | 2 Sep 2024 | Banking | Consumer | FintechFutures | Saudi Arabia |
| HDFC launches GIGA, banking services for gig workers | HDFC | 30 Aug 2024 | Banking | Consumer | Business Standard | India |
| Monzo enters the pension management arena with new service | Monzo | 24 Jul 2024 | Investing | Pensions | UKTN | UK |
| WERO payments network launched by consortium of European banks | EPI | 2 Jul 2024 | Payments | All | Wikipedia | Europe |
| Regions Bank launches CashFlowIQ payment & billing powered by BILL | Regions Bank | 12 Jun 2024 | Payments | SMB | PYMTS | USA |
| Apple introduces P2P payments via iPhone data exchange | Apple | 10 Jun 2024 | Payments | Consumer | Techcrunch | Worldwide |
| US Bank launches co-branded youth debit card and banking app powered by Greenlight | US Bank/Greenlight | 6 Jun 2024 | Cards | Youth | Company | USA |
| Ramp launches travel booking tools for its company cardholders | Ramp | 4 Jun 2024 | Cards | SMB | Company | USA |
| Plaid launched Consumer Report to help underwrige consumer loans | Plaid | 4 Jun 2024 | Lending | Consumer | Company | USA |
| SMB challenger bank Lili rolls out AI-powered financial management tools | Lili | 16 May 2024 | Accounting | SMB | This Week in Fintech | USA |
| Unicredit rolls out MasterCard TouchCards for visually impaired | UniCredit | 23 Apr 2024 | Credit cards | Consumer | Finextra | Europe |
| Klarna offers new card product with various repayment options | Klarna | 17 Apr 2024 | Credit cards | Consumer | Fintech Takes | USA |
| Mercury launches personal banking for founders | Mercury Bank | 17 Apr 2024 | Banking | Consumer | Techcrunch | USA |
| Revolut reveals its youth app, <18, now has more than 2 million users | Revolut | 11 Apr 2024 | Banking | Consumer/Youth | Fintech Finance News | Europe |
| Visa launches subscription management tools for issuing banks’ cardholders | Visa | 3 Apr 2024 | Credit cards | Consumer | Company | USA |
| Challenger bank N26 adds integrated ETF and stock trading | N26 | 3 Apr 2024 | Investing | Consumer | Fintech.Global | Germany |
| Challenger Varo Bank launces $2,000 personal credit line | Varo Bank | 26 Mar 2024 | Credit | Consumer | Company | USA |
| Robinhood rebrands and relaunches X1 credit card | Robinhood | 26 Mar 2024 | Cards | Consumer | Techcrunch | USA |
| USA DOJ pressures Apple to allow other financial apps to tap the NFC chip for payments | Apple | 21 Mar 2024 | Cards | All | Techcrunch | USA |
| Chime adds tax returns for selected states (nationwide in 2025) | Chime | 20 Mar 2024 | PFM | Consumer | CNet | USA |
| FirstBank taps HighCircle and IntraFI to offer $125M FDIC protection to HNW clients | FirstBank | 15 Mar 2024 | Deposits | Private Banking | Tearsheet | USA |
| Rundown of banks and credit unions offering tax-advanted Health Savings Accounts (HSA) | 14 Mar 2024 | Investing | Consumer | Financial Brand | USA | |
| Bank of America tweaks the UI of its chatbot Erica (paywall) | BofA | 14 Mar 2024 | Service UI | Consumer | American Banker | USA |
| Mastercard releases new subscription management tools | Mastercard | 13 Mar 2024 | Cards | All | Fintech Global | Worldwide |
| MoneyLion launches $10/mo premium subscription with cashback and other perks | MoneyLion | 7 Mar 2024 | Banking | Consumer | Pymnts.com | USA |
| CFPB caps late fees at $8, 75% lower than current $32 average | CFPB | 5 Mar 2024 | Cards | Consumer | CFPB | USA |
| Paypal launches new card processing solution in Europe and Canada | Paypal | 5 Mar 2024 | Card processing | SMB | Fintech Finance News | Europe/Canada |
| Chime adds cash-back cards to powered by Upside | Chime | 4 Mar 2024 | Cards | Consumer | Pymnts.com | USA |
| Citizens Bank receives patent for, Digital Butler, an automated concierage for business clients | Citizens Bank | 1 Mar 2024 | Service | SMB | Bank Automation News | USA |
| Sibstar attracts $150k for dementia-friendly spend management from UK’s Dragons Den | Sibstar | 1 Mar 2024 | PFM | Consumer/Seniors | Fintech Finance News | UK |
| Intuit launches new Quickbooks verson for “Solopreneurs” | Intuit | 26 Feb 2024 | Accounting | SMB | The Paypers | USA |
| TD Bank launches mobile payment processing for SMB merchants | TD Bank | 22 Feb 2024 | Payments | SMB | Company | North America |
| Bellwether Community Credit Union launches comprehensive cashback program | Bellwether Community Credit Union | 20 Feb 2024 | Checking | Consumer | Prizeout (partner) | USA |
| PostFinance launches crypto exchange | PostFinance | 20 Feb 2024 | Crypto | Consumer | FintechNews | Switzerland |
| Garanti BBVA about to launch card with built-in fingerprint reader | Garanti BBVA | 19 Feb 2024 | Cards | All | The Paypers | |
| Perenna launches interest-only mortgage geared at retireess | Perenna | 17 Feb 2024 | Mortgage | Consumer | The Fintech Times | UK |
| Revolut testing a low-fee crypto exchange with select customers | Revolut | 16 Feb 2024 | Crypto | Consumer | Coindesk | |
| Google Lab’s “Talk to a live representative” could be a valued feature for digital banking customers | 15 Feb 2024 | All | All | 9to5Google | All | |
| Subscribed.fyi is a new company helping SMBs track their SaaS subscriptions | Subscribed.fyi | 14 Feb 2024 | Spend | SMB | ProductHunt | |
| India’s Federal Bank introduces savings account packaged with a insurance, wellness benefits, eco-card and more | Federal Bank | 14 Feb 2024 | Savings | Consumer | Mint | India |
| Update on Dutch SMB challenger Finom which has raised nearly $100M in the past 2 years | Finom | 12 Feb 2024 | Banking | SMB | Techcrunch | Europe |
| Neon Money Club launches dating app for members with good credit | Neon Money Club | 12 Feb 2024 | Credit | Consumer | Techcrunch | USA |
| One Zero Bank rolls out AI21-powered AI assistant | Ai21 | 12 Feb 2024 | Service | All | Company | Israel |
| Bankwell Bank testing AI co-pllot for SMB customers seeking loans | Bankwell Bank | 8 Feb 2024 | Credit | SMB | ||
| ABSA Bank launches WhatApp chat-based banking, which does not require a bank account | ABSA | 8 Feb 2024 | Banking | Unbanked | Techpoint Africa | South Africa |
| HSBC launches Zing, an FX/remittance service (SHUTTERED Jan 25) | HSBC | 6 Feb 2024 | Remittances | Consumer | Bloomberg | UK |
| WiseAlpha launches white label solution for investing in fractional bonds | WiseAlpha | 2 Feb 2024 | Investing | Consumer | FT | |
| Finvest launches Treasury Bills investing service | Finvest | 31 Jan 2024 | Investing | Consumer | Techcrunch | |
| Klarna launches subscription service at $7.99/mo | Klarna | 24 Jan 2024 | BNPL | Consumer | CNBC | |
| Klarna is first BNPL serices with subscription ($7.99/mo) | Klarna | 24 Jan 2024 | BNPL | Consumer | Techcrunch | |
| American Express rolls out small business checking nationwide | American Express | 24 Jan 2024 | Checking | SMB | Tearsheet | |
| Tandem launches couples personal finance app | Tandem | 17 Jan 2024 | PFM | Consumer | Techcrunch | USA |
| Citi adds browser extension for shopping discounts powered by Wildfire | Citibank | 17 Jan 2024 | Credit cards | Consumer | Finextra | USA |
| CFPB wants to limit banking’s cash cow, capping NSF/OD fees from $3 to $14 | 17 Jan 2024 | Checking | All | |||
| N26 launches ETF trading | N26 | 17 Jan 2024 | Investing | Consumer | Techcrunch | Germany |
| Varo adds free tax filing | Varo | 17 Jan 2024 | Banking | Consumer | American Banker | USA |
| Insurtech Zego launches insurance line covering non-delivery business vans | Zego | 17 Jan 2024 | Insurance | SMB | Altfi | UK |
| Current launches in-app tax filing powered by Column Tax | Current | 16 Jan 2024 | Tax prep | Consumer | Company |
Source: FintechLabs, 24 Jan 2025
