by Jim Bruene | Dec 6, 2018 | AI, Service, Voice interface
Bank of America’s email last week introducing its chatbot Erica made me wince (see above). And I wondered why. I crave self-service in all transactions, so I am pleased that banks are using AI/ML/DL, or most likely, just common sense, to solve my problems...
by Jim Bruene | Nov 29, 2018 | Savings, Youth & Family Banking
When my kids were young (early 2000’s), there was a lot more incentive to save. I remember setting up their first savings accounts at ING Direct when the direct bank touted its 5% APY in bold orange advertising all over the east coast (see below). Even with...
by Jim Bruene | Nov 27, 2018 | Fee-Based Services, Trust & Security
Most (all?) consumer banking services are commodities. That’s why banks continue to spend billions on an otherwise superfluous branch network. But instead of spending tens of millions on branches, why not invest a fraction of that in services that actually...
by Jim Bruene | Nov 13, 2018 | Awards, Design
Fast Company named 398 winners and honorees in its annual Innovation by Design competition across all industries. A panel of expert judges chose the winners from among 3,000 applicants. As you can imagine, financial services are not generally at the forefront of...
by Jim Bruene | Nov 10, 2018 | Marketing & Sales, Retirement Accounts, Tips & Tricks, Wealth Management
Generally, I’m against cute financial product names. Does adding “Blue Ribbon” to your checking account really help it sell better? Or does it just add a layer of noise, costing you lost business in the end? Unless you can run an A/B test to prove it...
