Pie Insurance promo video (30 seconds)

Washington DC-based Pie Insurance specializes in workers comp insurance which it currently markets online to 36 states. It also works through more than 1,000 third-party agencies. The company was founded in 2017 and has received total funding of more than $300M, but the valuation has not been publicly disclosed.

Business Overview

Primary

  • Workers compensation insurance

Secondary insurance lines

  • Business Owner’s
  • Commercial Auto
  • Errors and Omissions
  • General Liability
  • Professional Liability
  • Small-Group Health

Market

  • United States (36 states + DC)

Company Vitals

Pie Insurance
FAB score: 77

Rank:
– #3 on our list of Top 15 Digital SMB Insurers (based on FAB score)

HQ: Washington DC & Denver, CO
Founded: 2017 (first policy sold in 2018)

  • Traction:
    – Premiums written (gross): $100M lifetime
    – Raised: $306M (Crunchbase)
    > $118M in 2021 (co-led by Allianz Group)
    – Employees: More than 300 full-time
    – Insurance agency partners: 1,000+
    – Website visits (Oct 2021): 77,000 from 52,000 unique visitors (SEMrush)
    – Number of articles: 27 (Crunchbase)
  • Social
    Linkedin: 6,500 followers (313 employees)
    Twitter: 840 followers
    YouTube: 2.6M views, 193 subscribers
    Instagram: 2,200 followers
  • TrustPilot: 4.6 (298 reviews)
  • Founders:
    – John Swigart, CEO (previously CMO at Esurance)
    – Dax Craig, President (previously co-founded Valen Analytics)

Resources

Video:
1. Interview of CEO John Swigart (June 2020, 54 minutes)

2. Demo of agent experience (5 minutes, Dec 2020)
(Spoiler alert: The process will be “easy as pie”)