Since we last profiled Relay Financial (Sep 2023), the challenger bank has expanded its product line and services dramatically. Here’s a summary of what’s new:
1. New Tiered Plans: Starter, Grow, and Scale
now offers three subscription plans:
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Starter Plan: Free
Offers essential banking features and 1.03% APY. -
Grow Plan: $30/mo
Designed for growing businesses, includes additional tools for cash flow management and 1.75% APY. -
Scale Plan: $90/mo
Tailored for larger businesses, providing advanced features and 3.03% APY
2. New Financial Tools
Relay has introduced several tools to aid in financial management:
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Receipt Management: Capture and store receipts directly within the platform, simplifying expense tracking
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Payment Requests: Request and collect payments from customers securely
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Local Network International Wires: Faster and more affordable international payments
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Third-Party Check Printing: Ability to write and print paper checks
3. Introduction of the Relay Visa Credit Card
Relay has launched its first credit product, the Relay Visa Credit Card, available by invitation to qualifying customers. This card offers:
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Cash-back rewards: 1.5% cash back on spending
- Funds Management: Up to 30 days of float before charges must be repaid (note balances must be paid in full, no revolving)
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Integration with Relay accounts: Streamlined expense tracking and management
4. More FDIC insurance
Deposits are insured up to $3 million through Thread Bank, Member FDIC
Company Vitals
Relay
FAB Score: 184 (unchanged)
– HQ: Toronto
– Founded: 2018
– Partner bank: Thread
Traction
– Raised $51.6 including $32M in 2024, $15M in 2021 (Crunchbase)
– Website visits: 810,000 (SimilarWeb, Mar 2025), 620,000 SEMrush
– Employees: 261 (Pitchbook), vs. 199 in Mar ’25 & July ’24; 152 in May ’24, 142 Feb ’24, 128 Nov ’23
Social
– LinkedIn: 12,000 followers (273 employees vs. 251 in Mar; 250 in Feb; 241 Jan; 236 Dec ’24; 201 Sep ’24; 197 June ’24)
– Trustpilot: 4.5 (2,390 vs 2,260 in Mar; 2,100 in Jan)
– iOS: 4.8 (2,000 reviews vs. 1,900 in Mar; 1,700 in Dec ’24)