The WAAY

Bank as a Lifestyle Assistant is a service that focuses on the lifestyle of existing customers, unlike conventional banks that only focus on the money of its clients.

Just imagine if your bank became your lifestyle and financial emotive assistant in a mobile banking app. This is what TheWaay does. Providing a behavioral predictive solution for banks to deliver a personalized stream of mixed lifestyle and financial advice, it boosts card transactions and daily engagement in the mobile banking app. The behavioral personalization and thousands of ready to use pieces of advice have allowed TheWaay to become a number one solution for banks that understand being solely a financial advisor is an outdated role for banks. The next big thing is having your bank as a Lifestyle Assistant. Founded in 2016, the company based in London, UK

TheWaay enables the leading financial institutions to transform the way they engage and serve their customers in the digital era. We bring a unique combination of financial services domain expertise – tightly embedded into a cognitive application framework using Psytech personalization, predictive analytics, Machine Learning, and AI – to deliver a personalized experience that helps customers better manage their financial lives and goals.