june, 2021
10junAll DaySMB Digital Reinvention by ETAVirtual: TIckets $149 ($100 members)
Event Details
Thursday, June 10 • 11am-3pm ET We are adding new sessions — please be sure
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Event Details
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Thursday, June 10 • 11am-3pm ET
We are adding new sessions — please be sure to check back!
11:00am Welcome / Opening Remarks
Jodie Kelley, CEO, ETA 11:05am MAIN STAGE Survival, Now Revival — How Payments Are Leading the SMB Recovery
According to the Bank of America 2021 Small Business Owner Report, U.S. small business owners have started to regain their footing after an unprecedented year of challenges brought on by the coronavirus. Hear from executives from Bank of America, as they discuss how the right banking and payment solutions are helping small businesses make the shift from surviving to thriving. Carol Lee Mitchell, Business Owner & Segmentation Executive, Bank of America Jonathan Sepulveda, Merchant Services Small Business Product Executive, Bank of America 11:25am MAIN STAGE The Voice of the Small Business Owner: A Fireside Chat with Mastercard and Hello Alice
We all know that small business owners are drivers of innovation and economic prosperity, but not every entrepreneur has the tools and resources to succeed. You’ll walk away from this session with data-based insights into who America’s small business owners are, what challenges they face, and the positive impact entrepreneurship has on their lives and communities. Megan MacDonald, VP Marketing, Hello Alice 11:45am MAIN STAGE Supporting Small Businesses Through the Pandemic & Beyond
Learn more about how American Express and Square work together to support small businesses as they shift to recovery and navigate the lasting impacts of the past year. Kathleen Fiorello, Head of US Partner Acquisition & Global Capabilities, American Express Katharine Kirk, VP of Marketing, Global Network & Merchant Services, American Express Anusha Ramanujam, Head of Global Network Partnerships, Square 12:10pm TOOLS & KNOWLEDGE SESSION Lean Growth — Get Your Team Ready to Take on More
Payment processing has grown immensely as creators across the globe look for ways to continue to fund modern commerce during times of economic uncertainty. Discover the key innovations allowing you to secure payments, reduce fraud, and prioritize your clients and pipeline. Brandon Yttri, Enterprise Account Executive, Agreement Express 12:10pm TOOLS & KNOWLEDGE SESSION Fraud & Fumbles: Top 5 Issues When Processing SMB Transactions and How to Avoid Them
Small businesses selling online pose unique challenges for companies helping to process their payments. SMBs may violate rules because they are under-resourced and lack education in compliance best practices. Learn what to watch out for when processing payments for small businesses. David Khalaf, Communications and PR Manager, LegitScript 1:10pm STRATEGIES & TECHNOLOGY SESSION Salesperson of the Future — 5 Strategies for Working with SMBs
The last year has significantly changed the relationship between payment salespeople / providers and SMBs. The pandemic, plus the shift to a more connected & tech savvy merchant, has changed how the salesperson of the future will need to retool to better serve their clients and expand their portfolio. This session will discuss 5 topics in payments from the ISO, processor, and salesperson perspectives, as well as outline how the salesperson of the future will be successful. Patrick Gallagher, CEO, Reliable Payments Ajit Prasad, Director, National Sales, Global Payments Karen Whiteley, Vice President, Sales & Marketing, C&H Financial Services, Inc. 1:10pm STRATEGIES & TECHNOLOGY SESSION Improving Onboarding and Portfolio Management
With speed, convenience, and security in mind, choosing the right combination of tools that integrate seamlessly with one another will help your organization scale as it grows. Learn how to integrate processor-certified solutions for automated underwriting during your onboarding process to maximize your organization’s productivity. Dimitri Akhrin, President, IRIS CRM 1:45pm MAIN STAGE Don’t Leave Cash on the Table: A Fireside Chat on Driving Value from Cash Transactions
In the past, cash transactions were seen as a lost opportunity for the payment processing industry — but not any longer. Learn how alternative payment methods, like eCash, can create revenue opportunities for payment service providers. Jan Marc Kuelper, Vice President of Strategic Business Development for eCash, Paysafe Afshin Yazdian, CEO of U.S. Acquiring, Paysafe 2:10pm DEEPENING THE SMB PARTNERSHIP SESSION Create an Incredible Customer Experience or Die
Businesses are closing their doors every day, often with a great product or great people behind them. This was happening well before the pandemic, but has accelerated over the past 15 months. This session will challenge participants on what they should make the core of their business and explore three pillars on how businesses can create an incredible customer experience that will not only help them survive, but thrive in this experience economy. Keith Sampson, National Sales Director, North American Bancard 2:50am Closing Remarks
Jodie Kelley, CEO, ETA
Time
All Day (Thursday)
