march, 2022

23marAll DayFintech Junction 2022In-person: Tickets $165 to $300


Event Details

Use this time to check-in, have a cup of coffee and make new connections.

In the in-person event we will have coffee and a light breakfast.

Ben Pelled, Founder & CEO @ FinTech Junction by People & Computers

The New Age of Fintech: Disruption Through Collaboration

Opening remarks from Ben, Founder & CEO of FinTech Junction by People & Computers.

Ben will open the event, introduce the sponsors, partners, and speakers and share some highlights.

Ariel Negrin, Startup and Digital Native Business Strategy & Roni Karassik, Director of PM, FSI Cloud @ Microsoft Israel

Passionate about customer success, business and culture transformation through partnerships and technology driven innovation.

Driving cloud-enabled business growth through partner ecosystem and technology transformation to empower organizations in their journey to achieve business growth by better engaging their customers, empowering their employees, optimizing their operations and re-inventing their products.

Meirav Harel
Meirav Harel, Founder & CEO @ MHfintechs

The collaboration between startups and financial entities creates the potential for innovation and excellence for both worlds. The new ‘building block’ can be seen as an important part of the creation of the “next step in the evolution of finance”.

One example of fintech development is the ability to create Digital Currencies, that have been issued till now, mostly by startup companies. These days they are also being developed by Central Banks and Tech Giants.

Due to the ability to ‘program’ this new type of Money with Smart Contracts – Ethical and Moral dilemmas are raised. How will the future of Finance and Money look like? That is up to us to determine.

Anat Guetta
Ms. Anat Guetta, Chairwoman @ Israel Securities Authority

Ms. Anat Guetta was appointed as Chair of the ISA on January 2018.

Anat Guetta co-founded Entropy Financial Research Services Ltd., which advises institutional investors on corporate governance, proxy voting, and activity in the capital market. She served as CEO of the firm from its inception in December 2010 until August 2017.  During her tenure, she advised institutional investors, created a platform for cooperation with Entropy’s U.S. counterpart (ISS), and led the development of a voting policy, a corporate governance index, and a debt management policy.

In 2005, Guetta led the formation of Arko Holdings Ltd., which is traded on the Tel Aviv Stock Exchange, and served as CEO of the firm from its inception until 2008. In the years 1993 to 2005, Guetta served in various positions in Bank Mizrahi-Tefahot Ltd.  In her last position in the bank, as an economist in the business banking division, she developed and managed the area of credit risk products, allocation of credit to institutional investors, and project finance.

Guetta holds an MBA (’05) with a specialization in finance from Netanya Academic College and a BA (’93) in Political Science and Economics from Bar Ilan University.


Meirav HarelNir LifshitzTamir RoterEyal ZvulunyOded Zehavi

Moderator: Meirav Harel, Founder & CEO @ MHfintechs


  • Nir Lifshitz, Head of Open Banking Innovation and Pepper @ Bank Leumi
  • Tamir Roter, VP EMEA & APAC @ Bright Data
  • Eyal Zvuluny, VP Business Development @ Feezback
  • Oded Zehavi, CEO and Co-founder @ Mesh Payments
Eyal Zvuluny
Eyal Zvuluny, VP Business Development @ Feezback

Eyal’s role is to help Financial Institutions and upcoming FinTechs integrate Open Banking data, compete & win over consumers by bringing higher value, in the new data-driven era of Open Finance.

Ofer Friedman
Ofer Friedman, Chief Business Development Officer @ Au10tix

Ofer is the Chief Business Development Officer of AU10TIX, the forerunner of 2nd generation customer onboarding & KYC automation.

Previously VP Marketing of AU10TIX for 12 years. Played a key role in transforming the company from a niche player in airport security to the global technology leader that powers the biggest names across markets and geographies. In a few years, AU10TIX has leaped from a small startup to a profitable company with a market value of $240 Million.In recent decades specialized in B2B and B2B2C, with a primary focus on technology/Fintech.

A hands-on kinda guy, contributing to the entire value-chain of business building: From opportunity mapping of both markets, clients, products, and features; through the design of products and interfaces that sell, market visibility, lead pipeline building; and up to, yes, even contract signing.

Tamir Roter
Tamir Roter, VP EMEA & APAC @ Bright Data

Tech-savvy leader, Tamir Roter has held several business and strategy leadership roles throughout his career. In the last 3 years, Roter has served as the Vice President of APAC & EMEA at Bright Data, an industry-leading SaaS web data collection platform. Bright Data serves thousands of customers, Fortune 500 included, providing reliable data they can quickly integrate into their systems.

During his career, Roter has acquired a deep understanding of multiple global technological markets, focusing on their business, technology strategies

Ruben Schächter, Director of Business Development & Sonja Kohn, Founder @ BestFit

– Problems created by digital transformation
– Who is BestFiT and what do we solve
– How do we do it
– Relevance for and impact on Financial Services
– Clients and Proven Results (case studies)

Yaron Lavie
Yaron Lavie, VP Products @ Earnix

Yaron has over 14 years of experience in delivering and defining advanced solutions for financial institutions worldwide. As VP Products, Yaron leads the product management team, responsible for product strategy, roadmap and definition. Before joining Earnix, Yaron was Founder and CEO of Pareto Pulse, a company that developed, marketed and sold predictive analytics solutions to global financial institutions.

Yaron has worked closely with financial institutions across the world and specializes in banking analytics and credit risk solutions. He holds an MBA degree in Finance and Technology Management from Tel Aviv University and a Bachelor’s Degree in Mathematics and Physics from the Hebrew University of Jerusalem. Yaron is a graduate of the prestigious Talpiot program of the IDF.

Siri Borsum
Siri Børsum, Global VP Finance Vertical Eco-development & Partnerships @ Huawei Consumer Business Group

Siri joined Huawei as Global VP Finance Vertical Eco-development & Partnership within Business Consumer Group in March 2020. At Huawei, she’s building a new organization from Oslo (NO) within the firm, aimed at the world’s banking and finance sector. Siri looks back at a successful track record of being a part of building up companies: She was one of the first hires at OMD Norway, Kanal 24 (now Radio Norge), and Google Norway, hugely contributing to their today’s success.

At Google, she had worked for 12 years, where she’d been the Industry Leader for Travel & Finance and served as Brand & Culture/Innovation Evangelist in Silicon Valley. She is a popular speaker on topics such as finance, digitization, digital marketing, transformation, and innovation She has 20 years of experience from the media industry in sales, finance, and from various board positions. Siri has a strong and passionate relationship with digitalization, organizational culture, innovation, and the opportunities technology provides, and how it can improve both the customer journey and not least the results.


Ariel Halevi

Moderator: Ariel Halevi, Co-Founder @ Vayomar


  • Itamar Jobani, Co-Founder & CEO @ PayEm
  • Maor Iger, VP Finance and Legal @ Optibus
  • Naama Halevi Davidov, Finance Executive, Strategic Financial Advisor @ Fundamentals

Use this time to make new connections and have 1 on 1 meetings

In the in-person event we will serve lunch.


All Day (Wednesday)


Tel Aviv, Israel

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